E-commerce SEO Services in Sri Lanka
Online stores have SEO problems other sites don't. These include thousands of near-identical URLs, thin product pages and category pages that never rank. I've run SEO campaigns for e-commerce sites in-house, and I know where stores lose organic traffic.
Where online stores lose organic traffic
- Category pages that don’t rank. Category pages target your most valuable searches, such as “running shoes Sri Lanka”, but often have no text, weak titles and no internal links.
- Duplicate and filter URLs. Colour, size and sort filters create thousands of URLs that waste Google’s crawl and split ranking signals.
- Thin product pages. Manufacturer descriptions copied across dozens of stores give Google no reason to rank yours.
- Out-of-stock and discontinued products. Deleted pages throw away the links and rankings they earned.
- Missing product data. No Product schema means no price, availability or review stars in search results.
What I do
- Keyword mapping by buying intent. Each category, sub-category and product gets a clear target, so pages don’t compete with each other.
- Category page optimisation. Titles, headings, helpful intro and buying-guide content, plus internal links from products and blog posts.
- Product page templates. Unique titles, structured specifications, FAQs, reviews and Product, Offer and Review schema.
- Faceted navigation control. I decide which filter pages deserve to be indexed, such as “black leather sofas”, and keep the rest out with canonicals and robots rules.
- Content that supports sales. Buying guides and comparisons that answer pre-purchase questions and link to the right categories.
- Measurement. Organic revenue and conversions in GA4, not just traffic.
Frequently asked questions
Which platforms do you work with?
Shopify, WooCommerce (WordPress) and custom-built stores. The principles are the same, but each platform has its own technical limitations, and I plan around them.
Should I write unique descriptions for every product?
Prioritise. Write unique, helpful copy for your best-selling and highest-margin products and for every category page first. For long-tail products, structured, specific details often beat generic paragraphs.
Can SEO help a new store with no sales history?
Yes, but expect to start with long-tail and category keywords, where competition is lower. Then build towards broader terms as the store earns links and reviews.
Related SEO services
Technical SEO & Audits
Crawling, indexing, Core Web Vitals, site structure and schema, ranked by what actually moves rankings.
Learn more →Local SEO
Google Business Profile, reviews, citations and location pages to win the map pack in your area.
Learn more →AI SEO (GEO & AEO)
Get named and cited in Google AI Overviews, ChatGPT, Perplexity and Gemini answers about your industry.
Learn more →Want to know what is holding your site back?
Send me your website and the keywords you want to rank for. I will look at it myself and tell you honestly what I would fix first.